MYTHICLE: A brand that I ideated from scratch for the Branding Identity and Graphic Design course at UC Berkeley. Here is the brand kit I created.
Duration
9/22-12/22
Role
Designer
Skills
Graphic Design, Branding, Prototyping, Creative Strategy
Mythicle is a space-themed virtual reality brand. Bringing you into new worlds without leaving your home. “Mythicle” was chosen as a name to inspire people to create their own stories and achieve legend status
BRAND OVERVIEW
MISSION
We strive to create enriching gaming experiences that fuels people’s curiosity. Our immersive technology allows people to create a new world built on diversity and inclusion where everyone can feel represented.
VISION
A VR brand that provides superior technology to deliver a unique experience. Eventually, expanding into top-of-the-line open-world games similar to Assassin’s Creed or Skyrim
VALUES
ADVENTURE CURIOSITY INTEGRITY INCLUSION
LOGO
ASSETS MOCKUPS
BRAND RATIONALE
My rationale for this brand is that I wanted to create an approachable tech brand. SI made sure to use bold colors and textures. Certain tech brands such as Apple have tended to shy away from this, making them more impersonal and omniscient.
While I wanted the brand to have a modern look and feel, I also wanted to have it invoke a sense of adventure. My first thought was of space, and so I designed different landscape scenes that I think are reminiscent of posters from the 1980s during the space race era. In that way, I was trying to balance something retro with a modern product. This is why I have an astronaut as the mascot. I also used the Airship 27 as a font that is compact and somewhat retro font. I purposely made the scenes minimalist and nondescript so that it wasn’t unique to any particular game but would inspire a sense of adventure.
I took inspiration from Ubisoft. They created one of my favorite video game franchises, Assassin’s Creed. Each game in the franchise is set in a different time period. So in Mythicle, I tried to make a variety of scenes to represent different environments using colors.
