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MIRO
The Ask
Miro is a visual collaboration tool often referred to as a “whiteboarding tool”. Their product rivals, those like Mural, Lucidspark, Figjam, etc. As our client, Miro asked my team to come up with solutions to integrate apps and templates into one streamlined intuitive user experience
Market Research
In order to come up with the solutions for the client we needed to get a better understanding of the product and its users. We performed competitor analysis from a product standpoint. We also conducted many user interviews and surveys.
Some main takeaways from our research were:
There is a higher barrier of entry for apps than there is for templates
Users actually don’t initially distinguish the difference between apps and templates
Most of the people using Miro are project managers, which means their team most likely has a set of apps that their team regularly uses in their workflow